Consumers are armed and ready to make decisions faster than ever in 2020. Is your business prepared to quickly respond and handle questions or requests today? Now more than ever the need to quickly respond to consumers is so important. The saying “the early bird gets the worm” can’t be more true in today’s world of consumerism and high tech information. When people want to make a purchase or use a service, they typically have done lots of research and are ready to make a decision very quickly. That missed call or email can mean the difference between you getting the business or your competitor.
Have you ever noticed that there are more and more apps or internet sites that are specialized for consumer searches? I found an app to help me in finding local seafood the other day. There are internet sites that help us find speciality services too. With all of these consumer conveniences it’s important as a local business to stay vigilant. When a potential customer reaches out we cannot afford to wait hours to get back with them. It’s so important to have initial contact as quickly as possible.
If your response to this is “I’m a small business and I can’t always answer my phone right away or check email”. I get that but there are solutions that can help. Here are a few ways that your business can ensure high touch service to keep any new customers happy and ready to do business with you.
Instant Notifications on your phone: Set up instant notifications on your phone or computer to alert you of incoming email notifications or social media messages.
Text Messaging: While you may not be a big fan of texting, many consumers are. Set up instant replies to let them know you will be getting back and that they are important to you.
Answering Service: If you are out in the field most of the day and can only take calls during off hours, consider hiring an answering service to field calls.
Out of Office message: Set up automatic replies to text messages or calls and emails that state ” I’m sorry I missed your call. Our office returns all calls at (state the time or within ___ minutes). Your business is very important to us. Thank you.
However you decide to handle customer requests for information be sure to do it as quickly as possible. Get a routine, automate as much as possible and get those new customers- you deserve it.
Upward Consulting can work with you to find the best solutions for your business. I can help you to set up a fast and economical way to respond to customers. Contact us to start the conversation.